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Sliced whole wheat loaf with a hand pulling a slice from a wooden serving board on a weathered picnic table

How to Choose the Best Whole Wheat Bread: A Buyer’s Guide

By Dr. Jorge, Ph.D.

Wildgrain, opens in a new tab is the first bake-from-frozen subscription box for sourdough breads, fresh pastas, and artisanal pastries.

Trying to select the healthiest whole wheat bread at the store can feel overwhelming with so many options declaring they're made from whole wheat. We're here to demystify the process and help you identify the healthiest and most authentic 100% whole wheat bread. Read on to learn how to easily tell the difference between loaves and find the best option for you.

Is real whole wheat bread good for you? Is whole wheat bread healthy?

Whole wheat bread is a healthy and nutritious choice when selecting a bread at the store or bakery. 100% whole wheat bread in particular offers multiple health benefits, including a reduced risk of heart disease, stroke, cancer, type 2 diabetes, and obesity, as well as reduced inflammation. This is because whole wheat bread is made from the entire grain kernel, preserving the fiber, vitamins, and minerals that are lost in refined grain products like white bread.

What would make whole wheat bread not healthy? What ingredients in whole wheat bread are unhealthy?

While whole wheat bread is naturally nutritious, additives in some store-bought varieties can reduce its health benefits. These include added sugars, sodium, oils, and preservatives that are often added to improve taste, texture, and shelf life. When shopping for whole wheat bread, scan the nutrition label for ingredients like molasses, high fructose corn syrup, sugar, and soybean or other vegetable oils, as these are signs that the bread may not be as healthy as it appears. At Wildgrain, we believe in simple ingredients and do not add additives like preservatives to our breads.

How to tell if bread is 100% whole wheat? What would make a bread not fully whole wheat?

The best way to tell if bread is 100% whole wheat is to check the packaging and ingredients list carefully. While bread may initially appear to be 100% whole wheat, many "whole wheat" breads actually contain a mix of whole wheat and refined flour. To ensure you are choosing a true 100% whole wheat bread, look for "whole wheat flour" as the first ingredient. If you see "enriched wheat flour" or "wheat flour" listed instead, the bread is likely not 100% whole wheat. Breads that are genuinely 100% whole wheat will typically state this explicitly on the packaging as "100% whole wheat" or "100% whole grain”.

Which breads are actually whole wheat? How to identify a whole wheat bread?

Bread that is truly whole wheat is made entirely from 100% whole wheat flour, with no refined or enriched flours mixed in. When identifying whole wheat bread at the store, start by checking the packaging for an explicit "100% whole wheat" label. From there, confirm by scanning the ingredients list for whole wheat flour listed as the first ingredient. Be cautious of breads labeled simply as "wheat bread" or "made with whole wheat", as these may only contain a small percentage of whole wheat flour. When in doubt, the ingredients list is always the most reliable way to identify a true whole wheat bread.

Is sourdough bread 100% whole wheat? Is all sourdough bread made from whole wheat?

Sourdough bread is not necessarily 100% whole wheat, although it can be. Sourdough bread can be made from a variety of flours, including refined white flour, whole wheat flour, rye flour, or even a combination of these. Some examples of different types of sourdough bread include Wildgrain's Sourdough Whole Wheat Loaf and Wildgrain’s Plain Sourdough Loaf. No matter your preference, checking the ingredients list is the best way to determine whether a sourdough bread meets your whole wheat needs.

Is whole wheat bread good for constipation?

Yes, whole wheat bread is good for constipation due to its high fiber content. Whole wheat bread is rich in fiber, which helps add bulk to stool and soften it, making it easier to pass and reducing the likelihood of constipation. For best results, pair whole wheat bread with plenty of water and other fiber-rich foods to support healthy digestion.

Is store-bought whole wheat bread healthy that I find in the grocery store? What is the healthiest store-bought whole wheat bread?

Store-bought whole wheat bread can be a healthy option, but not all grocery store varieties are created equal. Many store-bought breads contain unhealthy additives like added sugar, excess sodium, or oils, but there are whole wheat options with minimal, wholesome ingredients. To choose the healthiest store-bought whole wheat bread, look for a loaf that lists whole wheat flour as the first ingredient and avoid breads with filler flours, added sugars, or unnecessary preservatives. When in doubt, the shorter and simpler the ingredients list, the better and healthier the whole wheat bread. At Wildgrain, we believe in breads baked with simple ingredients without added preservatives or unnecessary additives.

How do I choose the best whole wheat bread? What is the best whole wheat bread to buy? What is a popular brand of whole wheat bread?

To choose the best whole wheat bread, always inspect the packaging and ingredients list to ensure you are selecting the healthiest and most authentic option. The best whole wheat bread will have few ingredients with whole wheat flour listed first, and minimal added sugars, sodium, or preservatives. For those who enjoy a sourdough bread option made with whole wheat flour, Wildgrain’s Sourdough Whole Wheat Loaf offers the best of both worlds.

Where can I buy whole wheat bread online for home delivery?

At Wildgrain, we specialize in making high-quality, fresh breads that are delivered directly to your door. Wildgrain is the first bake-from-frozen delivery subscription service for breads, rolls, pastries, and fresh pastas. Some of our popular breads include Wildgrain Sourdough Whole Wheat Loaf, Wildgrain Plain Sourdough Loaf, and Wildgain Sourdough Rye Loaf. Wildgrain’s Sourdough Bread is often considered to be among the best sourdough bread you can enjoy at home. Learn more about Wildgrain and our artisanal baking and cooking methods.

About the Author

Dr. Jorge has been a public health researcher for many years, holding both a Bachelor's degree and a Ph.D. in Chemistry. They presently work as a medical writer and love being able to assist others in understanding various health and scientific topics.

This content is for informational use only and does not replace professional nutrition and/or medical advice, diagnosis or treatment. It is not a substitute for and should not be relied upon for specific nutrition and/or medical recommendations. Please talk with your doctor about any questions or concerns.

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